Person-centred care loses its North Star

Demant announced in October that it is finally winding up the Ida Institute brand and Ida Learning Hall. The pioneering Institute founded in 2007 with Demant funding, inspired and guided the person-centered care approach in hearing which, says the Danish tech manufacturer, "will be fully integrated into the Group's hearing aid brand activities". The Ida Institute Learning Hall will remain available until end of January 2025. All courses will be accessible with the exception of the 'Inspired by Ida' courses. And clinics can keep displaying their Ida badge. After Demant withdrew its funding post pandemic, the Institute had a brief reprieve in 2022 when it was integrated by Demant, which has acknowledged that "the work of the Institute has been instrumental in ensuring that clinicians have best practice available and that...