Sonova back to big-box USA with bespoke hearing aid for Costco

Sonova will be back in some Costco stores from Monday November 3, reports suggest. Shares in the Switzerland based group rose when word went around, fuelled by a Costco memo leaked to Hearing Tracker, and Reuters agency reporting a source, that a new deal is bringing the maker of hearing aid brands such as Phonak, Unitron, Hansaton and Sennheiser back to the well-known warehouses. It is the latter brand, Sennheiser, that will feature on Costco shelves, according to the intelligence. The devices mentioned are the Sonite R, apparently a hearing aid specifically designed for the retailer. According to Reuters' source, these models will initially be available for a trial period - a usual requirement in deals with Costco - in 107 locations in the United States. If successful, the roll-out will be expanded.   Relanding Costco would be nice business for...