Observatory - Audiology perspectives Europewide

        GERMANY   In the past year, the number of hearing aids sold to the hearing care retail trade in Germany continued to rise, marking the industry’s best business year ever. However, the sales market grew by only about 0.5 percent, compared to a full 4% in 2022. These figures can primarily be explained by the high inflation rate and the resulting cautious consumer behavior, as well as the increasingly tempting online offers for the steadily growing market. As a result, the German hearing industry has been focusing a lot on contemporary market...