"They're selling hearing aids, and we're selling the future" VIDEO: Starkey leader Brandon Sawalich on the competition.

Artificial intelligence is right there in the name of Starkey's new hearing aid EDGE AI. But AI has been integrated into the names and machinery of Starkey devices since 2018, and Starkey leader Brandon Sawalich claims the bragging rights on being first to AI and offering other sterling qualities of his company's products. Hear what one of the hearing world's most spirited figures has to say about EDGE AI's other key features, how important AI is, and why this CEO believes patients can count on the quality of Starkey devices. Watch the video below. And watch this space for more clips from this...