OK hearing is NOT OK - the message Specsavers hopes will impact targets of a new campaign

Battling entrenched resistance, busting stigma, breaking complacency...These are tough nuts to crack for communicators and advertisers, but they are standard engagement scenes for everyone in audiology, from hearing care professionals trying to convince patients to tackle hearing loss, to makers of hearing instruments urging us to take the first step towards accepting the aid of a hearing instrument.   A campaign from the UK retail optics and audiology chain Specsavers is launching this week with a new tone and turn of phrase aimed at making something click in the brains of the millions of people who put up with hearing issues and get by with just about ok hearing. ...