Forty percent of people have been mishearing for years - e.g. 'bud' as 'butt' or 'scapegoat' as 'escape goat'

Campaigns to drum up business in the hearing health sphere tend to be repetitive...in tone and message content. As a consequence, it's possible they inspire relatively few people to take a hearing test to find out whether they have a hearing loss, amid the deterioration in quality of life that goes with it. Here's another campaign that might work but probably won't, but at least it comes with a welcome touch of humour. High street optometry and audiology chain, Specsavers, had a big success with a recent focus on mishearing the lyrics of Rick Astley's 1980's hit Never Gonna Give You Up. In one day,...