Sign inCannes global marketing and ad industry awards scooped by Specsavers
Humour, fame, and a disguised hearing test draws judges' admiration and gives hearing awareness a bigger festival profile than world famous products, thanks to a campaign that notched a staggering 20 million views in eight hours.
© Specsavers
THE marketing team at Specsavers deserves to be celebrating after picking up the Audio and Radio, and Healthcare Grand Prix awards at the recent Cannes Lions International Festival of Creativity.
Working with PR agency Golin London, they developed and created the ‘Misheard Lyrics’ campaign featuring Rick Astley, which set out to raise awareness of hearing loss and reduce associated stigma.
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