Brand strategist Leanne Blair is new VP of Marketing at Oticon

Bayer, Kraft, Nabisco, and Merck are some of the companies where Blair has honed her skills in marketing over the past 20 years, having led the Merck Consumer Care’s Global Consumer Insight market research team, as well as serving for the same firm as county division head/general manager of Merck Consumer Care Division in Australia, and as head of sales and marketing for them in New Zealand. She was most recently VP of marketing at Bayer and led their biggest business group, the Aspirin brand and cough/cold portfolio. She will now oversee Oticon's marketing strategy, product management, campaign development, advertising, and public relations initiatives.

“Leanne is a strong brand strategist with deep experience driving success for healthcare products in highly competitive markets,” said Gary Rosenblum, President of Oticon, Inc. “Her business acumen and background in consumer insights will further strengthen Oticon’s ability to deliver world-class marketing support that creates success for our business and for our valued hearing healthcare partners. We are excited to welcome Leanne to the Oticon team.”

Blair holds a Master of Business Administration from the Monterey Institute of International Studies and a Bachelor of Arts in Business from the University of Washington.

Source: Oticon